4The  Secret to Getting Your Money's Worth in a Website

Secret #5
A website is a crucially important part of your overall marketing plan. Start with a realistic goal and budget. Don't invest huge sums of time or money in a site right off the bat. Begin with a basic website and a budget for updates and promotion throughout the year.  Then, once you have some experience, you can plan for larger changes if you need them.

Secret #4
Make sure moving elements support your message. Don't spend money on animations that distract from your message. Make sure your site has important functional features that make it easier for your customers to do business with you.

Secret #3
Make sure that your website conveys your most promotable message, the one that tells viewers exactly why they should do business with you instead of your competitor.

Secret #2
See your website as more than a way to gain new customers. Many businesses find that one of their website's most important roles is as a center for providing customer service, education and information. You can offer your customers excellent service by teaching them something new, offering answers to frequently asked questions, and other valuable kinds of information.

And the Number 1 Secret Most Website Developers Don't Want You to Know:
If you have a professional developer create your website, they want to get you on the dole for ongoing hosting and maintenance fees. We can't blame them - ongoing monthly and/or annual fees are how they make their money and ensure a smooth cash flow. We, at Foxpoint Design, prefer to empower you to have control over your website hosting and to maintain your own website (make simple changes, add pages, text, pictures, etc.  It's easy to do, and we'll show you how!.

And for a look at how a website will turbo-charge your referral network, follow this link.